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Attorneys learn a lot in law school, but one important thing they don’t learn much about is marketing. In today’s opportunity-laden marketing environment attorneys have many outlets to choose from–which can be both a benefit and a challenge. This book provides an overview of marketing and its implications for attorneys in solo, small, mid-size or even large firm environments. You will learn about the elements of the promotion mix, advantages and disadvantages of each; how to generate publicity and media coverage; the importance of your web site and how to maximize it for effectiveness; how to use social media effectively; developing marketing plans and best practices in business development and networking.Importantly, this book offers a strategic approach to marketing focusing not on “one-off” tactics, but on developing strategies to drive desired outcomes. The practical approach taken will provide you with many key takeaways and action items that you can immediately implement to grow your practice.
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