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Saper utilizzare gli strumenti di copywriting significa trasformare la tua comunicazione scritta.Oggi, più che mai è importante scrivere in modo semplice, chiaro e veloce.Solo con le migliori tecniche e suggerimenti arrivi a chiunque e converti di più.Qualunque sia l’oggetto della tua comunicazione, con le tecniche contenute in questo libro scoprirai subito, anche tu:- come evitare gli errori più comuni del copywriting;- la struttura universale di ogni testo persuasivo;- come scrivere testi facili da leggere e comprensibili per chiunque.Tantissimi modelli, esempi svolti e check-list per migliorare i tuoi testi… e molto, molto altro! Come scrivere per vendere è la tua guida indispensabile, che trasformerà, per sempre, il tuo modo di comunicare.L’autoreRay Edwards è un copywriter e Coach in ambito marketing e business, tra i più conosciuti al mondo.Tra i suoi clienti figurano anche Anthony Robbins (autore di bestseller come “Come ottenere il meglio da sé e dagli altri”), Jack Canfield e Mark Victor Hansen (co-creatori di “Brodo caldo per l’anima”).
Acerca de Ray Edwards
Ray Edwards MBE was born in 1954 near London. He had a relatively ordinary life: the eldest son of a builder, he followed his father to work for the family company and thought life was good until at 27 years old he found out he had cancer. He had treatment, including an operation, chemotherapy and radiotherapy, which was successful, the only downfall being he could not father children, or so he was told. This was proved to be untrue, as Ray then went on to father twins, much to the delight of both Ray and his wife. It was while back at work, when the twins were under a year old, that Ray cut his hand. Within 24 hours life had changed for Ray, who developed septicaemia. To save his life, both arms and both legs had to be amputated. He was also on a kidney dialysis machine. Ray went through many lows in his struggle to get back to be the person he was, including the breakdown of his first marriage. It was while he was trying to get his life back together that he had a vision of helping others in his position: amputees and limb impaired. He also married someone he calls his angel who helped him come to term with his disability. Ray also has three more children. Ray has worked with several charities in pursuit of helping amputees and was awarded the MBE for his services. He is now the chairman of Limbcare, a charity supporting amputees and limb impaired of all ages. He is also an inspirational speaker, travelling the country inspiring everyone. This book was written not only to give people inspiration, whatever their circumstances, to get the most out of life, but also to support Limbcare. Ray is already beginning to write his second book about the journey Limbcare is on and his recent adventures in the promotion of Limbcare, including his appearance on television.
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