Ian C. MacMillan
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You’ve been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth – and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better control their costs, minimize surprises, and know when to disengage from questionable projects–before it’s too late.Providing tools that will help you select and better assess the potential of any strategic venture, from new product lines to entirely new businesses, the authors outline a comprehensive process that lets you identify, manage, and leverage your company’s full portfolio of opportunities. By reducing up-front costs and eliminating unnecessary risks, you’ll be able to avoid missteps and explore more options to create the breakthrough growth that your business requires.
Acerca de Ian C. MacMillan
Ian (Mac) C. MacMillan is the academic director of the Sol C. Snider Entrepreneurial Center and Dhirubhai Ambani professor of entrepreneurial management at the Wharton School, University of Pennsylvania. He has also been a director of companies in the travel, import/export and pharmaceutical businesses in the United States, South Africa, Canada, Hong Kong, and Japan. He has also consulted to numerous companies, including Microsoft, DuPont, General Electric, IBM, and Citibank. He is coauthor of the bestselling books Corporate Venturing, The Entrepreneurial Mindset, Market Busters, Unlocking Opportunities for Growth, and Discovery Driven Growth.James D. Thompson, PhD, is co-founder and director of the Wharton Social Entrepreneurship Program. His current research is focused on social entrepreneurship, future market growth, and investment under conditions of high uncertainty. He has extensive experience in Africa and works around the world with organizations intent on growth in value. Jim has been published in the Harvard Business Review, Journal of Management, Long Range Planning, Management Science, Organization Science, and the Research-Technology Management Journal.
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