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If you are eager to find out the similarities between sports coach and business manager, and what lessons from the world of sports coaching can be applied to both sports and business management, then this is the book for you.It is commonly believed that, in order to achieve success in coaching, the most important things are to be a good teacher and a pedagogue, and to master in theory and practice technical knowledge about technique, tactics, and conditioning. The aforementioned is no longer sufficient to achieve a successful coach’s career, and thus for the successful running of the club.Sports coaches represent a significant source of new values for sports organizations. They are one of the key factors in the business and sports success of sports organizations. Not only the competitive success, but also the business success of sports organization depends on them. In this book you will find out that today, for successful running of the sports organization, the knowledge of communication and marketing skills is as important as the expertise and the sports results of the coach. The bottom line is that better sports coaching delivers better business results.
Acerca de Marijan Hizak
Marijan Hizak, MSc in marketing, is a longtime sportsman, marketing expert, and publicist. As his professional career is mostly tied to working in sports, he knows how the world of sports works in practice. He wrote four book on the topics of sports marketing and education of sports coaches. As a guest lecturer he delivered lectures on this topic at the Croatian Football Federation, Football Association of Slovenia, and Faculty of Kinesiology at the University of Zagreb.
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