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From StyleRookie to StyleBubble, personal style blogs exploded onto the scene in themid-2000s giving voice to young and stylish writers who had their own uniquetake on the seasonal fashion cycle and how to curate an individual style withinthe shifting swirl of trends. PersonalStyle Blogs examines the history and rise of style bloggingand looks closely at the relationship between bloggers and their (oftenanonymous) readers as well as the response of the fashion industry to stylebloggers’ amateur and often unauthorized fashion reportage.The book charts the development of the style blogosphereand its transformation from an alternative, experimental space to one dominatedby the fashion industry. Complete with examples of several famous fashionbloggers, such as Susie Lau, Rumi Neely and Tavi Gevinson, the author exploresnotions of individuality, aesthetics and performance on both sides of thedigital platform. Findlay asks: what can style blogging teach us about women’swriting and the performance of a private self online? And what drives stylebloggers to carve a space for themselves online?
Acerca de Rosie Findlay
Rosie Findlay is Lecturer in Culturaland Historical Studies at London College of Fashion, University of the ArtsLondon.
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