Playing to Win por Thomas P. Oates

Playing to Win Thomas P. Oates

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Thomas P. Oates

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In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back to the unexpected success of Atari’s Pong in the 1970s, which provoked a flood of sport simulation games that have had an impact on every sector of the electronic game market. From golf to football, basketball to step aerobics, electronic sports games are as familiar in the American household as the televised sporting events they simulate. This book explores the points of convergence at which gaming and sports culture merge.

Acerca de Thomas P. Oates

Thomas P. Oates is Assistant Professor of American Studies and Journalism & Mass Communication at the University of Iowa. His work on sports, media, and contemporary culture has appeared in Communication and Critical/Cultural Studies and the Sociology of Sport Journal.

Datos del pdf
Indiana University Press 2015
ISBN: 9780253015051
Idioma: Español
Formatos: epub PDF, disponible para Windows, Android, iOS y más

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